Looks like sometimes simple idea may become very popular and provide larger income that author can imagine to himself. This is exactly happened to the Shai Goitein, author of Smartphone Controlled Paper Airplane on the KickStarter.
Since then GV is one of the large investors in new ventures with $1.2 billion budget. In a list of the projects invested by GV , we can find Astrid (acquired by Yahoo), Parse (acquired by Facebook), The Climate Corporation (NASDAQ: FMI) and many others. GV provides seed, venture, and growth-stage funding to the best companies — not strategic investments for Google.
NFC technology is a data exchange format and based on existing radio frequency-identification (RFID) technology. RFID have a wide usage mostly among companies that working with a bulk of products on a daily basis.